SAFe Agile Product Management

Focus on the customer.

Discover the right mindset, skills and tools to create successful, desirable and sustainable products. 

Learn about the customer and the market


It is all about the customer - and the market. Learn how to use market research and user research to define the viability and sustainability of the product you want to develop.

And when you start developing, do it the agile way and learn while developing what resonates with the customer and what does not. 

Finally, generate new ideas from the way the customer uses the product.


Agile product management

Use design thinking to build great products


Learn how to use Design Thinking to create products and solutions that are:

  • Desirable – what customers want
  • Viable – profitable for you to build and sell
  • Feasible – something you can realistically deliver
  • Sustainable – something you can proactively manage to realize ROI
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Build and learn


Find out how to accelerate the product lifecycle to get fast feedback and quickly deliver exceptional products and solutions that delight customers – all while aligning with your organization’s strategy, portfolio, evolving architecture, and solution intent.

Follow the training and achieve certification

Attendees will recognize how Continuous Exploration fuels innovation and helps you define a vision, strategy, and roadmap to tap into new markets. Find out how to accelerate the product lifecycle to get fast feedback and quickly deliver exceptional products and solutions that delight customers – all while aligning with your organization’s strategy, portfolio, evolving architecture, and solution intent.

During 30 days after the training, you can participate in an on-line test and become SAFe Agile Product Management certified.

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Learning goals

  • Use Design Thinking to achieve desirable, feasible, and sustainable outcomes

  • Explore market needs, segmentation, sizing, and competitive landscape

  • Manage value stream economics, including pricing and licensing

  • Use empathy to drive design

  • Apply product strategy and vision

  • Develop and evolve roadmaps

  • Execute and deliver value using SAFe

  • Explore innovation in the value stream 

Topics covered

  • Analyzing your role as a Product Manager in the Lean Enterprise
  • Continuously exploring markets and users
  • Driving strategy with market segmentation
  • Using empathy to drive design
  • Defining product strategy and vision
  • Creating roadmaps to build solutions
  • Delivering value
  • Managing value stream economics
  • Creating innovation in the value stream

What attendees get

  • Attendee workbooks
  • Eligibility to take the SAFe® 4 Product and Solution Management exam
  • One-year membership to the SAFe Community Platform
  • Course certificate of completion

Learn how to create value

Productivity is not about working hard, it is about creating the right thing. Understanding your customer and his needs is crucial!